Why a Lead Generation Company Focuses on Lead Nurturing?

What answers do you get when you ask a young boy about his ambition when he grows up? Normally, he will say that he wants to be an engineer, a doctor, a pilot, or a sportsman. You will hardly find a child saying that he wants to be a salesperson. That’s because selling products to customers is not easy. And, sales - a challenging profession! However, sales can be made easier if a lead generation company does smart lead nurturing.

Today customers like to spend more time researching on products or services for developing their needs. Once consumers are convinced that a company selling the products or services can fulfill their needs, they will think of purchasing. So, if you are not engaging with your prospective buyers during the initial stages of the purchasing process and not nurturing them for a sales opportunity, you will be the one to lose.

Studies show that at least 95 percent of the visitors on your website are keen on researching but not prepared to have a word with a salesman. Then, 70 percent of these prospects will purchase from you or your nearest competitor some time or the other.

So, if you have not yet considered lead nurturing seriously, the following facts and statistics will make you think otherwise. The below mentioned statistics are based on the findings of Gleanster Research, SiriusDecisions, Forrester Research, The Annuitas Group, MarketingSherpa, and DemandGen Report. Let’s have a look.

• Studies show that only 25 percent of sales opportunities mature into sales.
• 50 percent of potential buyers are eligible but not yet prepared to purchase.
• 61 percent B2B marketers send the names and contact numbers of prospective buyers to sales. Then, out of these, only 27 percent is qualified.
• When it comes to lead development emails, their response rate is 4 to 10 times more than that of standalone or unconnected or mails.
• Those companies adept at lead nurturing and following-up are successful in generating 50 percent more sales-ready leads, and that too at 33 percent lesser cost.
• Those leads that are nurtured result in about a 20 percent increase in sales opportunities as compared to those that are not nurtured.
• 79 percent of marketing leads fail to convert into sales. This information is shocking and the reason for the poor performance is not nurturing the prospects properly.
• Leads that are nurtured result in 47 percent bigger purchases than the non-nurtured ones.

So, there is no reason that you should not consider lead nurturing seriously after reading this post. What do think? Do you have something different to say? Please feel free to share your ideas and thoughts.

Subprime Auto Leads: Definition and Benefits

Do you know maximum dealers of today are generating subprime auto leads to boost their car sales figure? And why not, people with limited budget are on the rise and auto dealers are providing subprime loans to capture maximum potential auto buyers.

 

Subprime auto leads are people who have not qualified for an auto loan in the past. As we all know, the conventional lending institutions such as banks and credit unions have a strict lending policy in place and in a US bank's history no person with a poor credit score has ever been regarded eligible for a car loan. It is true that someday or the other we might need to purchase a car in order to travel to different places comfortably, the challenge remains whether a lending institution will eagerly approve the necessary amount of money to an individual with a limited budget?

While it is difficult to get a loan from a bank, it is equally an easier procedure to get a subprime auto loan from a private lender. However, the privately held lending institutions should utilize the best of marketing strategies and technology to capture the attention of maximum subprime auto leads.According to the automotive market specialists, the best way to attract maximum leads is by combining the traditional advertising methods (newspapers, magazines, hoardings, etc.) with the online modes of marketing (websites, blogs, social media, etc.)

Benefits of Subprime Auto Leads

The dealers can increase their car sales to a great extent when they start getting lots of special finance leads. There are people who have the urgency to purchase a car but because of a tight financial condition, they are not being able to fulfill their dream. An easy way to capture the attention of such people is by offering them the required sum of money. That is why, we see a large number of dealers lending money to those in need of the same.

One of my friends owns a car showroom in NYC. To boost up his business, from this year onwards, he has started offering auto loans. He is smart enough to realize the fact that in order to attract maximum people to his showroom and generate conversion, he needs to open up as many options as possible. One of the best possible ways to generate maximum auto sales leads is to provide a lending facility at a low rate.

Nowadays, competition has reached a new high with the number of dealers increasing at a rapid rate. To cope up with this highly competitive marketplace, many dealers are taking the help of a lead generation company. These lead generating companies have trained marketers who have accurate knowledge to generate leads in less time. The new sale opportunities created by them are usually of high quality.

Target Mobile Researchers to Get More Auto Loan Leads

How you can get an additional number of auto leads? One way can be by creating a mobile-friendly website. Do you know about 60% of mobile users browse the internet using their mobile devices? Read this article to know more about responsive websites.

 

The automotive industry has every opportunity to reach out to the potential customers via online marketing. Websites, blogs, emails, social media are being increasingly used to convert auto loan leads into sales. However, a recent development has taken place in the auto industry where a rising number of auto buyers are using their mobile devices to research about the dealers before they decide from which dealer to buy a car of their choice. Thus, if you have not yet explored the mobile world, it is high time, start working on your mobile marketing strategies to get hold of the shoppers browsing the internet using Smartphones or tablets.

Create a Mobile-Friendly Website

I often come across websites that are not mobile-friendly. You must have a separate mobile-friendly website or responsive designed site in order to attract maximum people looking to buy a car within 24 hours. A responsive website automatically adapts to the screen size of the mobile device where it is opened. Such a site has a single URL in spite of opening on desktop computers, laptop or Smartphone.

Reputable web designers and developers can create an attractive looking, colorful website to provide comprehensive information about auto loans and cars to interested mobile users. According to a prediction from the research firm Canalys, in 2014, tablets sale will sharply rise leading to more shoppers using the mobile device to research and buy things online. Pew Research Center in its “Internet and American Life Project” has stated the fact that 85% of adults now own a mobile device with almost 60% of them are using it to access the internet. Thus, all the above stat clearly points out to the fact that in order to get more auto loan leads, you need to have a mobile presence very soon.

Increase Conversions and Sale

With a responsive website you are bound to get an additional traffic on your site. You should have an online form for the potential buyers to fill up and submit the same. The form will be accessed by those people who want to know more about a specific type of auto loan and a car.