Target Mobile Researchers to Get More Auto Loan Leads

How you can get an additional number of auto leads? One way can be by creating a mobile-friendly website. Do you know about 60% of mobile users browse the internet using their mobile devices? Read this article to know more about responsive websites.

 

The automotive industry has every opportunity to reach out to the potential customers via online marketing. Websites, blogs, emails, social media are being increasingly used to convert auto loan leads into sales. However, a recent development has taken place in the auto industry where a rising number of auto buyers are using their mobile devices to research about the dealers before they decide from which dealer to buy a car of their choice. Thus, if you have not yet explored the mobile world, it is high time, start working on your mobile marketing strategies to get hold of the shoppers browsing the internet using Smartphones or tablets.

Create a Mobile-Friendly Website

I often come across websites that are not mobile-friendly. You must have a separate mobile-friendly website or responsive designed site in order to attract maximum people looking to buy a car within 24 hours. A responsive website automatically adapts to the screen size of the mobile device where it is opened. Such a site has a single URL in spite of opening on desktop computers, laptop or Smartphone.

Reputable web designers and developers can create an attractive looking, colorful website to provide comprehensive information about auto loans and cars to interested mobile users. According to a prediction from the research firm Canalys, in 2014, tablets sale will sharply rise leading to more shoppers using the mobile device to research and buy things online. Pew Research Center in its “Internet and American Life Project” has stated the fact that 85% of adults now own a mobile device with almost 60% of them are using it to access the internet. Thus, all the above stat clearly points out to the fact that in order to get more auto loan leads, you need to have a mobile presence very soon.

Increase Conversions and Sale

With a responsive website you are bound to get an additional traffic on your site. You should have an online form for the potential buyers to fill up and submit the same. The form will be accessed by those people who want to know more about a specific type of auto loan and a car.